29.11.2009
The American developers refuse excesses
The building companies of the USA try to foresee needs of the consumer during postcrisis time, inform "Sheets". «It is necessary to withdraw any details until you will reach a critical point when people will simply refuse your product», — the senior vice-president on sales John Wieland Homes and Neighborhoods speaks.
For the first time for 40 years in business managing directors John Wieland, the developer of luxe-class houses, have dared at that house in the south of the USA to build without fireplaces. They had to reflect on, whether there should be new houses the area 440 ì2 and whether house cinemas with stadjujmovymi screens and huge vestibules are necessary. This approach is caused by an absolute must. Two years ago the company built about 1800 houses in a year in prestigious directions of states Georgia, Tennesi and Carolina and sold them on the average on 650 thousand dollars. Following the results of current year Wieland plans to sell only 600 houses. The firm already had to dismiss employees with 1100 to 330.
The American market of habitation continues to be reduced. On Thursday the American Association of savings and loan associations has informed that by November, 6th of the reference behind credits for habitation have fallen to 11,7 % in comparison with figures of the last week. Sales of new houses in the USA have decreased from 1,3 million in 2005 to 485 thousand — in the past. For nine months of this year it has been sold only 294 thousand houses.
According to representatives of the American building companies, the buyers who have met crisis, want to themselves the house less and easier. According to census Bureau, in 2007 the average area of the one-family house made 2507 sq. foots (233 ì2). Since then it has fallen to 2392 sq. foots (222 ì2). The average prices for the house since I quarter 2007 have fallen to 16 % to 269 200 dollars. In Wieland average cost of the house has fallen to 24 % to 497 thousand dollars. Thus the company management assumes that in a year of 85 % of the objects constructed by it will be sold only for 430 thousand dollars.
According to heads Wieland, market conditions reflect «fundamental changes in how people will want to live». So its new policy is not time reaction to decrease in quantity of credits and potential problems of employment. Now builders spend months in attempt to understand without what people can manage and without what will not live. In last list of the necessary appear garage on two cars and granite finishing tables on kitchen. In a bedroom of owners are obligatory own separate a shower and a toilet. At children a bathroom and a shower are united. In the meantime the built in table in a drawing room leaves in the past. Similar excesses are accessible now only at additional expense.
Archive of News:
